As a business owner, it’s vital that you and your employees are recognizable to your client—whether you’re a plumber on a quick housecall, an electrician in the field, or a white-collar on a Teams call. It can be as simple as a clean, well-designed T-shirt, polo, or sweater.

Identity and Recognition

Picture this: you or one of your employees knock on a client’s door. The client opens it, and greeting them is a stranger in a stained Budweiser t-shirt saying that they’re with Professional Plumbing Services, Inc.. The customer—who may have been hesitant to answer the door in the first place—has now immediately linked you and your business with a stained Budwieser t-shirt. Despite all of your 5-star Google reviews and years of reliable business, your image has taken a hit. 

If that wasn’t bad enough, that same employee has a conversation with a potential customer while stopping for gas in-between jobs. Your employee mentions what they do and if they need any work done, they can contact Professional Plumbing Services, Inc.

“Yeah, sure” says the potential customer who decides to call a different local plumbing service later that day—one that doesn’t have such unprofessional-looking employees. 

And that’s just with one employee at one gas station and one house. Now, imagine you have 5, 10, or a 100  employees out in the world. With no harm intended, you’ve possibly lost returning and potential customers.

Culture

Company culture is a term that gets thrown around a lot, but what does a nice branded polo shirt have to do with it? It’s proven that a uniform helps form camaraderie and unity between individuals, why else would the U.S. military spend more than $2,000  per person in just clothing? Now, of course you don’t need such a massive budget for your company apparel, but if you want to help your employees feel like they’re an important part of the whole that is your business? A $20 T-shirt can go a long way.

How Can CLAD+M Help?

It’s not always so simple as Googling “free T-shirt design for business” and uploading your company’s brand to be plastered on a shirt. You may find that without the correct files and editing, your branding on your shirts comes out looking pixelated and cheap, or that your shirt looks just like your competitor’s because they used the same site! CLAD+M can help by ensuring that your businesses’ apparel looks just how you imagined it. Reach out for a free consultation for your branded apparel today!